A Study on Analysis and Evaluation of the Competitiveness of Ningxia Desert Scenic Spots
Ningxia has entered the period of development of global tourism,as the second tourism demonstration area in our country,is for the vigorous development of tourism.The"13th Five-Year"National Tourism Development Plan"proposed the construction of eight tourism destination,the desert tourism destination as one of the eight spetical tourism destination,the development of Ningxia desert tourism scenic spot has the new guidelines.The comprehensive development and construction of the Ningxia desert tourism destination,enhance the competitiveness of the Ningxia desert tourist attractions for the construction of desert tourism in Ningxia and Ningxia international tourism destination has laid a solid foundation.Ningxia is rich in desert tourism resources,with a high degree of landscape characteristics,for the development of desert tourism provides a wealth of conditions,a number of A-class desert scenic spots with the attendant.Desert tourism as one of the characteristics of the pillar project of Ningxia tourism,local tourism development and economic income have a strong role in promoting,so the more intense competition between the desert scenic spots.This paper constructs index system of the competitiveness of scenic desert tourism from four aspects:tourism resources,tourism market,tourism development potential,tourism environmental quality,competitiveness evaluation and Analysis on the 8 major scenic spots in Ningxia desert;construction of provincial scenic desert tourism competitiveness evaluation index system from the resources,tourist scenic spots and regional support elements tourism and economic development,the regional transportation and the environment four aspects,comparing the analysis of the overall competitiveness of Ningxia and Inner Mongolia,Gansu,Qinghai,Xinjiang four provinces desert tourism scenic area,through the evaluation of Ningxia inside and outside area of desert tourism competitiveness results put forward to improve the Ningxia desert tourism competitiveness strategy,aims to explore the theoretical system of application the desert scenic tourism competitiveness,to promote the development of the desert tourism scenic spot,Enhance the overall competitiveness of Ningxia desert tourism.Through this study,the following conclusions are drawn:(1)Reference to domestic and foreign tourism scenic spot concept,that will be defined as:the desert resort is in the distribution zone(or edge),desert of natural resources as the carrier,to any combination of local characteristics and cultural resources of desert and grassland,water,animals and plants,wetlands and other natural resources as the main tourism resources,tourists can participate in the desert tourism activities,meet the specific region or place tourists sightseeing,leisure and sports aesthetic experience,tourism demand.(2)According to the actual situation and characteristics of the desert tourism development in desert scenic spots,selected desert tourism resources,tourism market,development potential,environmental quality four aspects of a total of 36 indicators to build the Ningxia desert tourism competitiveness evaluation index system.From the evaluation results of the competitiveness of Ningxia desert scenic spots,Shapotou,Shahu scenic spots showed great superiority in the evaluation of tourism resources,tourism market,development potential,environmental quality and the comprehensive competitiveness of tourism,confirms its strong position.Huangshagudu,Jinsha Island,Tonghu steppe in recent years are relatively strong momentum of development,the development potential of middle ranking.On the list,Haba Lake,Dahaizii and Changliushui three scenic spots in a disadvantaged position,competitiveness is not good highlights.It is concluded that the evaluation results of the competitiveness of Ningxia desert scenic spots are affected by the quality of scenic spot resources,the basic construction of scenic spots,the support and management of scenic spots and policy,financial support,tourism brand building.(3)Cluster analysis of the tourism competitiveness of Ningxia main desert tourist attractions,according to the results of clustering(tree diagram),the scenic spots can be divided into three categories:The advantage type:Shahu,Shapotou.The Potential type:Huangshagudu,Jinsha Island,Tonghu steppe.The Weak type:Changliushui,DaHaizi,Haba Lake.(4)Comparative analysis between Ningxia desert tourism area and Mongolia,Gansu,Qinghai,Xinjiang four provinces,the desert tourism competitiveness rankings,followed by Inner Mongolia,Xinjiang,Gansu,Ningxia,Qinghai.The overall competitive power of Ningxia desert tourism has great advantages in traffic location,landscape features and visitors’ attention.(5)Combined with the evaluation results of the competitiveness of Ningxia desert scenic spots,puts forward the measures and countermeasures to enhance the competitiveness of desert tourism from the perspective of the scenic and provincial spots two angles.